The KIS Young Entrepreneurship Summit was organized on the 11 and 12 October, 2019 at the Kodaikanal International School to provide a platform for the students who are able to visualize and explore the links between entrepreneurship and social impact. Themed ‘Rural Entrepreneurship’ was based on the UN SDG (Sustainable Development Goals). These goals envisage a two-pronged process for their successful culmination - first that exploitation does not rule the pursuit of development and second, that there is an equitable distribution of the fruits acquired. Interestingly, at the event, it was a balance between social responsibility and profit maximization that was harped on at all times. The presiding theme of the event was ‘Sustainability equals profitability’ – as minus optimum profit margins, a venture would not be able to fulfill their objective. Therefore, looking towards a better tomorrow, the event was aimed at birthing ingenious business ideas and employing these to solve issues faced in the rural parts of India.
The team that bagged the top laurels; from left to right : Dhruv Gupta, Ansh Rathi, Sukkriti Nath, Anjali Bhutani, Anandita Choudhary (mentor), Sneh Narain Mathur, Ridhi Sharma, Aditya Gupta, Anoushka Bharadwaj, Aditi Someshwar, Keshav Mangla
Discursive Essay: This part of the competition was held much in advance. The students sent in their essays on the topic chosen from among 7 given by the organisers, all linked to rural entrepreneurship and UN SDG. The students of PSG won both the winner and runner up position in this event.
The Pitch: In this event, the students conceptualized and presented a new product for the development of rural India. The students of PSG presented a silicone water filter which targeting the rural Indian population earning less than one lakh rupees per annum. The school bagged the runner-up position in this event.
Board of Directors - In this event, the students got their chance to role-play the leaders in world’s leading MNCs. The event spread over two days. Three teams qualified from the participating seven for the final round held on the second day. The students were put in a real-life situation of making decisions for the business, keeping in mind the best interests of all stakeholders. Our school was the winner in this event.
Economics Olympiad - This quiz spanned over two days where the students had to prove their mettle in economics by tackling a barrage of questions. The PSG team won the first position in this event.
Mad-Ad : This event gave an opportunity to all the teams to showcase their creativity. Students were given specific products that were supposed to be promoted through an advertisement created by the students themselves. The winners were chosen on the basis of online voting done on the spot. The PSG team won the runner-up position in this event.
In addition to the aforementioned competitions, a panel discussion was held where the judges and the participants ideated on the challenges facing rural entrepreneurship in India. The discussion was enlightening for the audience as the judges spoke candidly on the importance of profit for businesses to survive and grow in the long term. The students of PSG kept the discussion alive by asking a series of questions relating to the necessity of technology in rural entrepreneurship, impact of business cycles on profitable social enterprises, motivation for entrepreneurs to align the goals of profitability and sustainability, and the importance of partnering with established businesses for success.
Winner: Sneh Narain Mathur
Runner-up: Anjali Bhutani
Winner: Keshav Mangla and Dhruv Gupta
Mad - Ad
Runner-up: Aditya Gupta, Ridhi Sharma, Anjali Bhutani, Aditi Someshwar, Anoushka Bharadwaj
Board of Directors
Winner: Ansh Rathi, Dhruv Gupta, Sukkriti Nath
Runner-up: Keshav Mangla, Sukkriti Nath, Sneh Narain Mathur